~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Critical Metals Investment Symposium and Cambridge Investment Conference Jan 21st-24th ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Apella Resources Inc.

has been selected by Cambridge House Internationals team of senior advisors and analysts to participate in this highly anticipated event. W.

Adrian Bakker will be presenting on behalf of the Company at the Critical Metals Investment Symposium at approximately 11:00 AM on Saturday, January 22, 2011. The purpose of the symposium is to introduce security of supply concepts and issues at the macro level, educate the audience about the supply and demand situation for specific metals and give selected public companies an opportunity to present their solution to the supply problem defined by their session through presentation.

These corporate presentations will focus on the project, its development timeline, obstacles that must be overcome, special angles that help their success potential, and the timing and nature of funding requirements, finishing with the qualifications of the management team.

The conference is targeted at two primary audiences.

The first audience consists of end-users and their supply intermediaries.

The goal is to introduce them to the concept of the junior resource sector as a mechanism which taps venture capital to identify mineral projects and bring them to a development decision stage in whose facilitation the end-users could play an important role.

Because "rare metals", which also go by names such as "critical metals", "strategic metals", and "minor metals", have small markets compared to base and precious metals such as copper and gold, the traditional path of a buyout or carried to production farmout involving major mining companies is not generally available for juniors who have brought a "rare metal" project through feasibility.

A more likely path is for the downstream end-users to look upstream to the mine site and provide capital financing in conjunction with off-take agreements that secure their access to the materials critical to their downstream operations.

The second audience consists of sophisticated and institutional investors whose goal would be to identify profit opportunities arising through investment in the earlier stages of a projects exploration and development cycle.

The goal is to educate them about the difference between critical metals which tend to flow from mine to market through complex supply channels, and the base and precious metals which miners sell into global commodity markets, introduce them to the geopolitical, policy and innovation trends that drive the supply and demand dynamics of critical metals, and present to them a select group of companies engaged in a critical metal project.

The overall goal is to convey that the junior resource sector understands the critical metals sector, is taking rational steps to deliver solutions to the supply problem, and deserves to be taken seriously by end-users and equity investors. For more information please contact, W.

Adrian Bakker Vice President of Corporate Communications Apella Resources Inc.

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