🕐13.10.10 - 10:27 Uhr

DISNEY XD CREATE INTERACTIVE FLOOR CAMPAIGN WITH PEARL & DEAN ACROSS TANGIBA
L MEDIA UK CINEMA NETWORK



DISNEY XD CREATE INTERACTIVE FLOOR CAMPAIGN WITH PEARL & DEAN ACROSS TANGIBAL MEDIA UK CINEMA NETWORK London,(13.10.2010): Disney XD joined forces with Pearl and Dean this summer to create an interactive floor campaign in cinemas across the UK as part of its Phineas and Ferb Super Summer marketing campaign.

The multi-faceted campaign was designed to support its hugely popular franchise property, Phineas & Ferb, targeting kids and inspiring them throughout the summer holidays. Disney XD teamed up with Tangibal Media (a wholly owned subsidiary of Tangibal Group Plc) to introduce a branded interactive floor activity across its UK media cinema network.

The unique design emulates the classic fun-fair hammer/pop-up game and is a powerfully engaging format for the target audience.

Featuring the lead characters from the animated Phineas and Ferb series, kids and adults alike can challenge themselves to beat the game, whilst enjoying highlights from the show on in-foyer TV.

The system uses a unique software solution which captures usage data by recording all interactions. Tangibal Media installed interactive floors across Showcase Cinemas in Liverpool, Nottingham and Bluewater, as well as Empire Cinemas in Birmingham and Newcastle. Dominic Berger, Managing Director Tangibal Media Ltd.

said “The interactive floor network continues to attract global brands and we are now exploring how we can extend the network in the UK.” Nicole Morse, Executive Marketing Director, Disney Channels UK & Ireland commented: “Phineas and Ferb is the number one animated series for Disney XD and is our rising franchise star.

We’re thrilled to have brought the series to life with the help of our commercial partners this summer, and hope our viewers enjoyed it even more.” Mike Hope Milne, Innovations Director at Pearl & Dean adds: “The Interactive Floor media is proving to be a hit with kids and brands looking to target to the family demographic.” Notes to Editors About Disney XD Launched in the UK in August 2009, Disney XD is the country’s first boy-focused, girl-inclusive channel for kids aged 6-14 years.

Disney XD includes a compelling mix of live-action and animated programming, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure, music and humour.

Next X is a brand new local production for Disney XD.

Disney XD branded content spans television, online and VOD platforms.

The programming line-up includes series, movies and short-form content. About The Walt Disney Company UK The Walt Disney Company (TWDC) is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and its interactive media group.

TWDC UK has had a strong and enduring heritage for more than 75 years and employs more than 2,500.

TWDC is a major film distributor in the region, with most recent successes including Disney/Pixar’s ‘Up’ and the blockbuster 3D hit ‘Alice In Wonderland’.The company is also one of the top distributors of programming in the region, working with local partners to bring network series, movies and branded kids and family content to TV viewers, via shows such as ‘Desperate Housewives’, ‘Lost’, ‘Grey’s Anatomy’ and ‘Flash Forward’.

The Disney Channel launched in the UK in 1995 and has since then maintained the number one position for children’s pay-TV channels in all UK and Ireland homes.

More recently, in Aug ust 2009, Disney launched Disney XD, its first boy-focused, girl-inclusive channel.

The London production of Disney’s ‘The Lion King recently celebrated its tenth Anniversary at the Lyceum Theatre, where it has been seen by over eight million people at over 4,200 performances.

ESPN, 80% owned by TWDC, established its pay-TV sports channel, ESPN, in the UK and Ireland in August 2009 and is a major investor in UK sports’ TV rights. Disclaimer: The information in this press release constitutes "forward-looking information".

Other than statements of historical fact, all statements are "Forward-Looking Statements" that involve such various known and unknown risks, uncertainties and other factors. There can be no assurance that such statements will prove accurate.

Results and future events could differ materially from those anticipated in such statements.

Readers of this press release are cautioned not to place undue reliance on these "Forward-Looking Statements".

Except as otherwise required by applicable securities statutes or regulation, the Company expressly disclaims any intent or obligation to update publicly forward-looking information, whether as a result of new information, future events or otherwise.
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